Introduction. Taking advantage of superior customer relationship management to manage and share information is a key competitive advantage for businesses today. At the same time, getting the greatest productivity and revenue benefits from sales force automation, marketing automation, and customer service applications is quickly becoming a top priority for companies of all sizes. Achieving success with CRM requires planning, implementation, reinforcement, and optimization of best practices.

Methodology (Solutions Approach). MicroLink’s methodology covers all three aspects of CRM, each of which can be implemented in isolation:

• Operational CRM: The automation or support of customer processes involving sales or service representatives
• Collaborative CRM: Direct communication with customers not involving sales or service representatives (self service)
• Analytical CRM: The analysis of customer data for a broad range of purposes

Our professionals provide:

• Needs Assessment. A needs assessment provides an understanding of the requirements. We ensure that all departments are involved as well as input from staff, management, and the executive team. As part of this process, we assist in prioritizing requirements. The needs assessment is the blueprint for product selection and initial implementation.
• Simplification. MicroLink professionals prevent over-engineer the initial development of the software—preventing a bloated and complicated system that can lead to resistance from the end-user. Use this initial stage as a building block for future upgrades and enhancements. An easy to use CRM system with strong initial buy-in will result in a strong foundation to build upon.
• CRM Training. Training is an on-going process and needs to be a fundamental component of your CRM strategy. We keep the classes short and customized to address what each participant will be using in their own particular job. If warranted, we provide easy to read manuals that can be used as a resource in the future.
• Advanced training and refresher courses are provided as needed.
• Maintenance and Support. We can provide system maintenance, upgrade, and end-user support.

Advantages of the MicroLink Approach. The advantage include feature rich, highly-affordable software products with synchronization and leads management solutions. These products provide:

• Printable Reports and Export facility
• Campaign facility
• Customizable Views
• Applying Quick Filters
• Automatic Mail Attachment
• View summary of latest interaction
• Efficient leads management
• Track lead history and Recent Action/Interaction
• User friendly interface
• Availability of a built-in database
• Data integrity and security
• Company backed project
• Supports B2B and B2C functions
• Support for other Databases

Contact MicroLink to learn how our solutions can improve your organization.